Students using Snapchat on the campus of Anne Arundel Community College now have a unique feature that someone a few miles away does not: two brand-new AACC geofilters.
Snapchat is a social media platform for mobile phones. Users take a photo or video, then send it to a friend. Once that friend views the photo or video, it is deleted after a certain number of seconds. Snapchat users also have the option to post to their “story,” which allows friends to see their post for up to 24 hours. Every photo is customizable with text, a colored drawing or a filter.
Geofilters, such as the new ones for AACC, are special overlays for Snapchat images that can be accessed only in certain locations. Geofilters can be created by any artist or designer, or anyone who submits an appropriate design to Snapchat. Designers have the ability to select the area in which it will be available and create whatever image they’d like.
Susan Gumula, digital marketing coordinator for AACC, said the college is always looking for new ways to connect with its audience. As a Snapchat user, Gumula believed that the new geofilters would be something that students “truly enjoy.” Ben Pierce, a graphic designer for AACC, created the geofilters with that thought in mind.
One of the two filters is based on the “Redefine” campaign that AACC is currently broadcasting on the web, on television and even in movie theaters. “The filter allows students to make their own ‘Redefine’ ad,” Pierce explained.
The other geofilter features the River Hawk mascot that was adopted by the college toward the end of 2014. The filters are meant to be interactive and serve as a “different channel to engage students,” according to Gumula.